2:35 – 3:05 - Market Forces Impacting U.S. Entertainment Licensing
The U.S. entertainment licensing market has experienced many of the rapidly shifting forces affecting the overall economy and consumer experiences. Entertainment Analyst, Kristen McLean shares insight on the state of the evolving licensing market using our latest data across books, toys, media, and video games. Understand streaming content’s impact on licensing strategies, challenges to discovery, and the wave of global content shrinking the licensing world. Gain perspective on sources and influences, types of content consumption and audience engagement, and market forces IP holders need to watch.
- Kristen McLean, Executive Director, Industry Analyst, NPD