is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
GLG Welcome opener from host and overview of the day
A panel of varied retailers from brick-and-mortar and e-commerce will discuss how they have adapted their strategies to the succeed in the rapidly changing retail environment and examine the external forces reshaping the retail industry. With shrinking space in stores, what will be the new channels of distribution for licensed products? Gain an understanding of how retailers prioritize shelf space and display products from pop culture to evergreen brands? In an intensely competitive market what hybrid retail models will win consumers or will physical stores become the critical channel for product discovery?
Moderator: Maura Regan, President, Licensing International
WGSN will set the scene using key trend insights to help brands and licensees keep pace with today's fast-changing consumer behaviors and preferences, offer insights on how to reach these consumers, lay out how the brand landscape looks across the different licensing categories, predict the pace of change and identify the emerging categories to watch.
A new generation of location-based experiences are popping up around the world, enabling consumers to show up, share and engage. Understanding how to make products a seamless part of a location-based experience is an art that is tough to master. Learn about the innovative approaches being taken that are making viral waves in the LBE space with the following two case studies:
1. CAMP will discuss their experiential retail model that combines play and product to delight and engage customers, showcasing CAMP's newest licensed experience: Disney Encanto x CAMP.
2. Fever will show what a data-driven and experiential approach to retail looks like as part of a location-based experience, focusing on how to incorporate the "gift shop" into the flow while giving brands an opportunity to activate within the experience world"
BoredJobs NFT Licensing Marketplace will cover how to authentically bring your company into Web3 and NFTs by licensing popular NFT characters directly from thousands of existing NFT owners. The topics covered will include; legal concerns, the profile of who NFT owners are, how to not be seen as an “NFT tourist,” and pricing.
Non-fungible tokens (NFTs) are a seeming must-have for any licensed product program now, but how do they make you money on consumer product extensions really? This session will breakdown the buzzy rhetoric and cogently explain how one collective – the Bored of Directors – has brought together multiple individual owners of Bored Ape NFTs and successfully transitioned this collection into a winning consumer products program.
The Metaverse is projected to grow into a multi-trillion dollar market over the next decade. With so much at stake it's important to understand how the ecosystem is evolving. This session will get into trends in the space, the potential opportunities for generating revenue, where things could be headed, and the ways for brands to get involved to have a lasting impact.
Over the past few years, there's been a boom in the global popularity of K-Pop. However, the rise in K-Pop has also left these groups and their idols vulnerable to increased violations to their intellectual property rights. This session will discuss how counterfeit merch, and IP infringements, including deep fakes of artists' likenesses, have negatively impacted global K-Pop fandoms and how they are fighting back.
Just as our industry collectively adopted factory and social compliance, we can and must join together to advance a sustainable path forward through Community, Communication and Commitment. Products of Change’s Andrea Green will outline the factors acting as catalysts for change in the licensing sector.
For consumers and retailers around the world, it is no longer enough for businesses to simply ‘do less harm’ to the environment. Increasingly, companies are expected to actively work towards and support improving the state of the planet. How are these businesses putting their talk into practice? And how is corporate sustainability evolving with each step? A panel of industry leaders already on their own journey to offer practical examples of the steps they are taking towards a future of regenerative business.
Based on the latest intelligence, this session will provide an overview on the economic impact looking ahead to 2023 and into 2024. How is this affecting the licensing sector, particularly the supply chain, stockpiles of goods, rising inflation and more? Will economies unpick fragile supply chains and embrace near-shoring? How long is the current situation likely to continue?
From supply chain challenges to the need for faster speed to market, does the licensing process need to be reviewed? Have your say and submit answers that will influence our panel of speakers as they debate some of the key pain-points in the licensing journey.
This session will include a constructive debate with a cross-industry panel who, alongside the audience, will aim to drive actionable outcomes on improvements that can be carried forwards towards getting meaningful products to consumers at the right time.
Rooms: Hub 1 & Hub 2
We are all aware of how important diversity and inclusion is to the workplace – plenty of conversations have been had. Now is the time to action. This session explores practically how companies are approaching D&I through external programs, internal change and across consumer products. It’s time to showcase how brands have successfully implemented education/professional development programs from start to finish, rather than a just as a plan under discussion.
Brands – whether evergreen or emerging – are being tasked with looking at the newest generations in a whole new way. With hyper-fragmentation at the fore, how are brands making an impact? How are franchises meeting these demographics where they are and what are the tactics they are taking to cut through the clutter? What is the secret formula they are tapping into, or is the secret there is no secret? Hear from our experts as they contemplate this very idea.
Keeping pace with today's fast-changing consumer behaviors and preferences means always have an eye on the new emerging category opportunities. What are the gaps in the market, what do customers need or not yet realize they need. Take a deeper dive into the market opportunities worth exploring and learn about what you can exploit these categories.
The U.S. entertainment licensing market has experienced many of the rapidly shifting forces affecting the overall economy and consumer experiences. Entertainment Analyst, Kristen McLean shares insight on the state of the evolving licensing market using our latest data across books, toys, media, and video games. Understand streaming content’s impact on licensing strategies, challenges to discovery, and the wave of global content shrinking the licensing world. Gain perspective on sources and influences, types of content consumption and audience engagement, and market forces IP holders need to watch.
"We as businesses and consumers have undergone over a year of constant change. Its been harder than ever to unlock opportunities through our core shoppers – as behaviour is changing constantly to adapt to new rules. This event will give you better clarity on the latest industry trends to provide you with actionable insight to allow you to plan with confidence."