Important update about B&LIS Europe
Please note that due to national rail strikes on June 21, 23 & 25, and a London tube strike on June 21, we are unable to run the Brand & Licensing Innovation Summit (B&LIS) on its original date of June 21.
We will run all B&LIS conference sessions as part of the Brand Licensing Europe agenda and will publish confirmed dates and timings shortly. Our friends at Max Publishing will also be postponing the Sustainability in Licensing Conference (SILC) to a later date in 2022.
If you have booked a ticket for B&LIS, you will be issued with a full refund. If you have booked a ticket for B&LIS and SILC, we will refund 50% of the ticket price and leave the remaining 50% to go towards the postponed SILC date. If you are unable to make the postponed date, let us know and we will issue a full refund. All questions should be directed to our customer service team at [email protected]orma.com.
Brand & Licensing Innovation Summit Europe Agenda
21 June 2022 - Royal Geographical Society
Join us this 21st June 2022 to enjoy interactive panels, workshops and sessions on the future of brand licensing and retail. Learn about consumer spending, Web 3.0, NFTs and the Metaverse, the role of purpose and join our interactive think tank on the challenges of the licensing supply chain. Check out the agenda below for what you can expect on the day:
8:00 - Registration opens
09:20 - Introduction from the Global Licensing Group
09:30 - Trends Presentation: Evaluating the Modern Brand Landscape
Start the day by setting the scene on some of the key trends coming through in licensing. License Global, alongside other knowledge partners, will unveil exclusive insights into their new and reimagined Top 150 Licensors report, the only research of its kind focused on global licensing brands and trends that will be released later in the summer.
Speakers include:
- Moderator: Graham Saltmarsh, Managing Director, Licensing International
- Ben Roberts, Senior Content Strategist, License Global
- Victoria Whellans, Commercial Director, ASPIRE
10:00 - Leaders Panel: Building a Post-Pandemic Retail & Licensing Strategy
A panel of industry leaders will air their expectations, hopes and fears for a post-Covid future as it relates to retail, whilst giving an insight into the long-term opportunities for licensing and where they will be placing their bets for the coming years. This session will address:
- Which trends have been accelerated by the pandemic?
- How do you stay competitive and remain ahead of trends?
- What new opportunities are emerging for the licensing industry?
Speakers include:
- Moderator: Graham Saltmarsh, Managing Director, Licensing International
- Daniel Avener, CEO, MDR Brand Management
- Marianne James, VP EMEA and Asia Licensed Consumer Products, Hasbro
- Jalil Rahman, Director of Brand Partnerships & Licensing, Liberty
- Sara Allwood, Director Design & Marketing, Difuzed
10:45 - Following the Money: How The New Age of Consumers Spends
The panel will focus their discussion on Gen Z and millennials; where you can find them, what they want, and provide an understanding on how they engage with brands in new and more meaningful ways. Find out how to tap into platforms such as TikTok, YouTube and Snapchat, how to choose the right influencer for your brand, and enjoy practical examples from others who have done this successfully.
Speakers include:
- Moderator: Gary Pope, CEO and Co-founder, Kids Industries
- Sian Rider, Strategy Director, KidsKnowBest
- Allana Holmes, Brand & Sales Director, Hunter Price
- Rob Spindley, EMEA Licensing Manager, Crayola
11:30 - Break, coffee and discussion
12:00 - Panel Discussion: Everything you need to know about Web 3.0
This dynamic session will explore some of the hottest topics in our industry right now and provide you with answers to some of the questions you need answered:
- NFT, Metaverse, IoT, AR, VR… 101 explanations of what you need to know
- Why should I care about Web 3.0 and is it here to stay?
- What are the challenges and opportunities behind these concepts?
- What new licensing categories will emerge?
Speakers include:
- Marco van Haaften, Global Licensing Director, Cartamundi
- Dave Tovey, Director, Brand Development. Head of Tinderbox / New Media, Beanstalk
- Lex Scott, Commercial Director, Banijay Brands
- Marja Konttinen, Marketing Director, Decentraland
13:00 - Networking over Lunch
14:00 - Think Tank: Can the Licensing Process be Rebuilt?
From supply chain challenges to the need for faster speed to market, does the licensing process need to be reviewed? Have your say and submit answers that will influence our panel of speakers as they debate some of the key pain-points in the licensing journey.
This session will include a constructive debate with a cross-industry panel who, alongside the audience, will aim to drive actionable outcomes on improvements that can be carried forwards towards getting meaningful products to consumers at the right time.
Speakers include:
- Moderator: Susan Bolsover, MD / Founder, Lightbulb Licensing
- Ruth Golightly, Leading Womenswear Clothing / Footwear / Accessories, ASDA
- Emily Fawcett, Head of Global Licensing, Abysse Corp
- Steve Manners, Head of Marketing, Licensing International
14:45 - Panel: Forecasting the Future of Retail through Consumer Trends
Join this discussion on emerging and future consumer behaviours and understand how they influence the retail space. This session will be structured in two parts:
- Consumer behaviours post-pandemic: from new lifestyle choices to shopping habits, understand which new categories are emerging and how consumers are spending.
- Retail strategies post-pandemic: how are these changes impacting retail? From new products categories to creating more meaningful experiences in stores, find out how retailers are tackling some of these trends and what they can mean for your brand.
Speakers Include:
- Moderator: Francesca Lisle, Director, Lisle Licensing
- Hannah Craggs, Head of Subscription, TrendBible
- Abi Wilson, Buying & Design Manager - Celebrations, Sainsbury's
- Lucy McLaren, Buying Lead - Kids, Marks & Spencer
15:30 - Break
16:00 - Category Breakout Sessions
To provide additonal depth around emerging categories, join our interactive roundtables as they spotlight them in more detail. Hear a case study and take part in a Q&A discussion with a choice from 4 categories.
16:45 - Panel Discussion: The Good Fight: How Purpose Breeds Success
What is purpose and why is it important to businesses and customers? What differences can it make? Our panel of industry change makers will debate how leading with purpose can create a competitive advantage for licensors, retailers and licensees alike. Understand what role the licensing industry has to play and most importantly, what opportunities this can create.
Moderator:
- Will Stewart, Founder & CEO, The Point.1888
Panellists:
- Nicolas Loufrani, Founder and CEO, The Smiley Company
- Helena Mansell-Stopher, Founder & CEO, Products of Change
- Kingston Myles, English Heritage
17:30 - Closing remarks
17:30 - Networking drinks
Why is the summit an important event for the licensing industry?
"We as businesses and consumers have undergone over a year of constant change. Its been harder than ever to unlock opportunities through our core shoppers – as behaviour is changing constantly to adapt to new rules. This event will give you better clarity on the latest industry trends to provide you with actionable insight to allow you to plan with confidence."
Claire McClelland, Client Executive, Kantar
"It is more important the ever for licensors, licensees and retailers to be able to communicate using virtual events. The Brand & Licensing Summit will offer a great opportunity for this. It will help to guide the licensing industry through an ever changing licensing and retail landscape."
Karen Hewitt, Co-founder, Character.com
Official Organizer
